Oct. 17, 2024
VVV-Venlo improves stadium experience with Spark Narrowcasting
VVV-Venlo chose Spark Narrowcasting to improve communication in the stadium. By installing screens in the Business Lounge, Fanshop and Fancafé, the club ensures that both visitors and employees always have access to current news and important updates.
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VVV-Venlo uses both portrait and landscape screens, with the screen layouts designed in the club's house style. With Spark Narrowcasting, these screens can be used flexibly. On weekdays, VVV-Venlo uses the screens for internal messages, while during matches they show live soccer news and club updates.
To keep the content on the screens current and interesting, VVV-Venlo uses RSS feeds, including Voetbalprimeur. This ensures that stadium visitors can always follow live soccer updates, keeping them informed both during and outside of matches.
"We are satisfied with the use of digital signage through Spark. With this solution, we can easily distribute information desired per specific area. From a business point of view, we mainly use the narrowcasting to highlight our partners or to spread information about upcoming Business events. The screens in the fanshop are mainly used to inform visitors about the latest soccer news, products in the fanshop and relevant information about ticket sales. A nice mix of content with which we make optimal use of the screens in Covebo Stadium - De Koel."
Read more about our collaboration in the customer case.
