Property
MWPO - Het Groot Handelshuis
Real estate developer MWPO uses Spark Narrowcasting in Het Groot Handelshuis. With a striking 75-inch High Brightness screen at the front and information screens in the central hall, narrowcasting is used effectively. A good provision of information for the business center of Groningen.
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MWPO in brief
MWPO is a contemporary real estate developer. They choose top locations, prominent properties and image-defining hotspots. There they create beautiful residential programs and innovative work, hospitality and retail concepts. With Het Groot Handelshuis, MWPO Groningen offers a place where you can work, do business, meet, have lunch and store. And all this amid the vibrancy of the city center.
The project
For Het Groot Handelshuis, MWPO needs a dynamic information facility on which users of the building, and MWPO itself, can display up-to-date information about promotions, activities and, for example, way-finding. Narrowcasting gives MWPO and tenants such as Rijksuniversiteit Groningen or La Place the opportunity to show what kind of activities take place in Het Groot Handelshuis. Together the parties ensure that a nice stream of content is shown on the screens.
Various information screens are deployed at strategic locations in the building for this purpose. An eye-catching LG 75-inch High Brightness screen has been placed at the entrance to the main market where information is displayed for visitors and passers-by. This screen is placed in a fully enclosed custom enclosure. In the central hall on the second floor there are screens where way-finding is shown in addition to striking information. After all, it is important that people know how to find their way around Het Groot Handelshuis.
MWPO has a set of slide layouts in the application that are completely in the house style of The Groot handelshuis. The beautiful quiet, somewhat luxurious appearance is reflected in the slide layouts. In this way involved parties can easily and quickly create and publish content.
Findings MWPO
Riëtte Conijn (Communicatiemedewerker)
"Spark did a great job of working with us to design the communication. The screens are user-friendly and fast. In case of any request for help, Spark is easily accessible. We are happy with the wayfinding and dynamics on the floors of Het Groot Handelshuis in Groningen."