Culture
Natlab
At Natlab, the film and theater center of Strijp-S, everything revolves around experience. To give visitors up-to-date information about the film and theater offerings, Natlab uses Spark Narrowcasting. With strategically placed information screens in the entrance, catering and cinemas, visitors get the right information at the right time at a glance.
Learn moreAbout Natlab
Since 2013, Natlab has been the continuation of Plaza Futura on the Leenderweg in Eindhoven. Natlab is there for everyone who loves good movies, sun on the terrace, theater, film specials, delicious films and cheerful theater for youth & family, for talk shows and art. For fine moments in cool Strijp-S. In addition, the halls and rooms of Natlab are used as locations for (business) events, from small meetings to symposia and presentations.
Films, specials and times directly on screen
To optimally inform visitors, portrait screens have been placed in the entrance and catering area, with each screen displaying unique content. Thanks to a smart link with Yesplan, the daily program is automatically displayed. Other screens in the movie theaters and hospitality areas show the upcoming program, specials and which films are running at what time and in which theater. With this targeted approach, visitors always know where they stand, without having to search for information.
Learn moreIdentity-focused and interactive content
To reinforce Natlab's unique identity, the narrowcasting is completely designed in the new corporate identity. Hereby the iconic 'N' of Natlab is integrated in the layouts, creating a recognizable and professional look.
- Dynamic labels: Colors adjust and highlight new or special films.
- House style colors: Backgrounds and layouts perfectly match the branding.
- Lots of variety: Flexible color and label settings keep content fresh and attractive at all times.
With Spark Narrowcasting, Natlab offers its visitors a clear, stylish and seamless information experience that perfectly matches the atmosphere and look of this unique film and theater center.
Findings NatlabJoep Peeters (Teamhoofd Marketing)
"With Spark we have created a narrowcasting system that not only works, but also feels like Natlab: clear, visually strong and always serving the visitor. The software is easy to use, so our team works effortlessly with it. And the collaboration is top-notch, both in terms of content and personally. They think along with us, switch quickly and really deliver quality."
