OCON Narrowcasting

Health care

OCON

OCON has decided to use Spark Narrowcasting for both internal and external communication at its locations in Hengelo and Almelo. With this solution, information is presented in an attractive and efficient way to both employees and patients.

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Internal and external healthcare communication

About OCON
OCON is an independent, entrepreneurial exercise care organization: orthopedic and sports medicine care. Personal care of top quality is paramount. They are accessible to all patients with a care need in the field of movement. To this end, they have established a strong and solid safety net in a hospital setting.

Content on screens for internal and external communications
OCON has several screens for internal and external communications, on which content is displayed that is specifically tailored to the respective target audience. These include introducing new employees, celebrating anniversaries, important announcements, job openings, stories from the OCON magazine and informative videos. This mix of content ensures that both employees and patients are always up-to-date. OCON indicated that they would like to display the OCON training calendar, which shows upcoming training for colleagues, on the narrowcasting screens. OCON was able to fulfill this wish by using the data set functionality in the Spark application.

Custom slide layouts in the house style
In order to make communication consistent and professional, slide layouts were designed for OCON that fully match the organization's house style colors. These layouts were deliberately designed to be as generic as possible so that they are suitable for both internal and external communication. In addition, QR codes and logos can be added to the slides as desired, making information not only recognizable, but also interactive and quick to follow.

Dynamic information via RSS feeds
As an additional element, OCON has chosen to include RSS feeds in the playlist on the screens. This means that employees and visitors can see live updates of news, sports and inspiring "omdenk" messages. This dynamic element provides current and engaging content, keeping the screens always relevant.

Modern and efficient communication with Spark Narrowcasting
With Spark Narrowcasting, OCON has found a way to communicate clearly and attractively both internally and externally. By combining customized layouts, flexible content options such as videos and QR codes, and dynamic additions such as RSS feeds, OCON is now able to convey important information in an accessible and visually powerful way.

Findings OCON
Mandy Wolbink (Communicatiemedewerker)
"From the first contact to the implementation everything went very smoothly. The communication with all the Spark staff was very nice. They are knowledgeable people. The account manager, project coordinator, implementation specialist and installers. Also compliments to the designer who created our templates. Right the first time, our corporate identity nicely incorporated. Exactly as we intended. We are happy with this nice extension of our communication tools. Very valuable for us."

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